Design for Business in Mind

As a design leader, I fuse AI-driven, human-in-the-loop solutions tackling complex problems to propel revenue growth. My mission is to transform how businesses operate by crafting clear, impactful experiences that redefine what's possible.

AI & Evolving Command Palette Search

Drove sustained user adoption across the platform
Fast-tracked from concept to 2025 roadmap via data-driven prototyping
Accelerated event discovery: transforming search UX through bottom-up innovation

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Revolutionizing Live Music Data

Led design strategy for Prism's analytics platform leveraging 100K+ shows worth of industry data
Designed data visualization solution addressing $1B+ live entertainment market gap
Conceptualized and shipped industry-first analytics tool in 6 months

Revolutionizing Live Music Data

Prism Payments

Led end-to-end design of payment solution targeting 10x revenue
Designed comprehensive payment flows integrating Stripe Connect for enterprise clients
Validated market opportunity through extensive user research and beta program design
Navigated complex financial UX challenges across multiple user roles and payment types

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Contributions: USA TODAY Network

Developed a groundbreaking storytelling framework at Gannett's Innovation Lab
Created 14+ digital tools that transformed traditional content approaches and their workflows
Team focus was on on enhancing audience engagement through innovative, interactive experiences

hero gannett usatoday storytelling journalism mclean usa